I think it’s time I reintroduce myself, to share more about the work I do but also how I approach it and what I’ve learned along the way. I’m passionate about E-commerce, technology strategy, systems architecture and integration, customer and user experience, brand and design; this is the space I live in. And I want to use this platform to open up some of those conversations.

A bit about me: I started out in web development, first in the NHS, then into agencies, working with brands like Mars Drinks, Virgin, Cloud Nine and Visit Lincoln. Over 20+ years, I’ve been lucky to work across a mix of businesses, from household names to early-stage startups and hyper-growth SMEs. Along the way, I have worked with some exceptional leaders, but I have also seen the impact of poor leadership firsthand, which has helped shape who I am as a leader. These days, I run teams with a belief that people do their best work when they’re trusted to.

I set up Hanabi to take a different approach, one with more clarity. It's allowed me to work directly with clients I believe in; businesses like Gardening for Kids, who came out of the pandemic with a great idea and needed the right technical setup and growth marketing to scale it. Helping companies like that become a thriving business is where I get the most satisfaction.

Most recently, I was at Absolute Collagen, where I led the tech side as they grew from £20m to £30m+ in revenue. I worked on everything from technology strategy to scaling internationally, their loyalty programme to rebuilding their cancellation flow, and built a strong team along the way.

Now I’m back to focusing on Hanabi, working with founders and teams who want someone they can rely on to get things done.

I’m using LinkedIn to share what I’ve learned: the wins and the missteps. If you're interested in digital transformation and data-led decision-making or just want to avoid common pitfalls in scaling tech, I hope you’ll find some value here.

And if we haven’t connected yet, feel free to say “Na then” or hello. 😄