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Fractional CTO for eCommerce & Subscription Brands
Unlock the full potential of your D2C eCommerce or subscription business. We provide flexible, top-tier technical and strategic leadership, perfectly tailored for brands seeking expert guidance without the full-time salary commitment.
What is a Fractional CTO?
A Fractional CTO offers strategic leadership and technical expertise on a part-time or project basis, becoming deeply involved in your company's operations.
Unlike traditional consultants who provide advice on specific issues, a Fractional CTO takes on leadership responsibilities, working closely with your team on an ongoing basis to achieve your long-term goals.
This model allows you to access seasoned experience precisely when needed, offering a cost-effective solution for scaling businesses.
Why Your D2C Brand Needs a Fractional CTO
For D2C brands, especially in Health, Beauty, Wellness, and Fashion, a Fractional CTO can be a transformative asset. You might be facing critical challenges such as:
Rapid Growth & Scaling
Ensuring your technology infrastructure is secure, resilient, and ready to support fast growth, particularly when in-house leadership is stretched.
Budget Constraints
Needing high-level strategic guidance but unable to accommodate the cost of a permanent CTO with executive salaries and benefits.
Digital Transformation Leadership
Evolving team structures and operating models to accelerate digital maturity and fully realise D2C potential.
International Expansion
Strategically supporting internationalisation efforts and establishing scalable technology for global reach.
Investor Readiness & Fundraising
Preparing for fundraising rounds, IPOs, or mergers by ensuring your technology strategy and infrastructure stand up to investor scrutiny and boost confidence.
Accelerated Product Development
Speeding up product development, eliminating bottlenecks, and streamlining processes to bring innovative products to market efficiently.
Complex System Integrations
Leading intricate technical integrations with platforms like Shopify Plus, CRM, and ERP systems to enhance data flow and operational efficiency.
Optimising Customer Experience & Retention
Enhancing customer engagement, retention, and revenue growth, especially for subscription models—a key focus for many D2C brands.
Building High-Performing Tech Teams
Attracting, retaining, and developing top-tier tech talent, while mentoring leadership to foster high-performing internal technical and digital teams.
Our Expertise in Action: Proven Success in Health & Beauty
Neil Bradley, Director and Founder of Hanabi, brings a wealth of directly relevant experience to D2C brands:
Absolute Collagen (UK’s Leading and Award-Winning Collagen Supplement Provider)
As Engineering Manager, Head of Technology & Consultant from 2021-2025, Neil played a pivotal role in driving £10M+ revenue growth through strategic technology initiatives. His achievements include developing the IT strategy in collaboration with PwC, launching and scaling the Absolute Rewards loyalty program for over 65,000 subscribers, managing a cross-functional engineering team, and implementing Agile methodologies.
He also led the development of an innovative online cancellation solution for subscribers. Frances Russell, CEO of Absolute Collagen, highly recommends Neil for his technical strength and commercial acumen, noting his pivotal role in growing revenue from £20M to over £30M.
Cloud Nine Hair (Global Hair Styling Brand)
As Digital Architect from 2019-2020, Neil managed a significant e-commerce technical transformation, resulting in a 20% online sales growth post-launch. He led the re-platforming of UK and international storefronts to Shopify and oversaw the technical integration of Salesforce CRM and other key business systems, significantly enhancing operational efficiency.
Neil’s deep experience in scaling e-commerce and subscription businesses, coupled with his proven ability to align technology strategy directly with ambitious commercial goals, makes him an invaluable partner for your D2C brand. He is adept at engaging at the C-Suite level and translating intricate IT concepts for non-technical audiences, ensuring clear communication and alignment across all stakeholders.