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Technology Strategy & eCommerce Consulting
In today's fiercely competitive D2C landscape, a robust technology strategy is not just an advantage—it is the foundational backbone for sustainable growth and market leadership. Hanabi provides specialised Technology Strategy and eCommerce Consulting services designed specifically for D2C eCommerce brands, empowering them to make informed technology decisions, navigate digital complexities, and drive continuous innovation.
What Our Technology Consulting Offers Your D2C Brand
As your dedicated technology consultant, we bring a fresh, high-level perspective and a diverse portfolio of experience to enhance your existing systems for greater efficiency and maximise your ROI.
We work closely with you to develop robust, scalable tech strategies that are precisely aligned with your overarching business goals.
Our services are meticulously tailored to address the unique needs of D2C brands, particularly those in Health, Beauty, Wellness, and Fashion:
Product & Technology Strategy & Roadmap Development
Crafting actionable roadmaps that align technology with your business objectives, defining your product's future, and ensuring it remains competitive and relevant in the marketplace.
Digital Transformation & Organisational Design
Leading comprehensive digital transformations, evolving team structures, and refining operating models to accelerate digital maturity and unlock your D2C potential.
eCommerce Optimisation & Scalability
Providing strategic recommendations to optimize e-commerce performance and scalability, aiming for double-digit D2C growth across UK, US, and international markets.
Website Experience & Innovation
Elevating flagship website experiences through targeted improvements in User Experience (UX), functionality, and overall performance, ensuring you keep pace with emerging digital and beauty trends.
Technical Integrations & Platform Re-platforming
Expertly supporting and leading critical technical integrations with platforms like Shopify Plus and guiding transitions towards composable architecture to facilitate global expansion.
Data-Driven Decision Making & Operational Excellence
Establishing clear Key Performance Indicators (KPIs), implementing robust reporting frameworks, and leading system overhauls to unify data and improve visibility, directly addressing challenges like "multiple sources of truth and limited visibility into our data".
Building & Leading High-Performing Tech Teams
Assisting with recruiting, leading, and coaching top talent; mentoring leadership; and fostering an Agile, test-and-learn approach to significantly enhance team efficiency and delivery.
Vendor & Partner Management
Effectively managing critical external partners, including leading the selection and optimisation of essential tech tools and platforms (e.g., Shopify, Recharge, Klaviyo).
Investor Readiness & Technical Due Diligence
Mentoring leadership teams, conducting thorough technology audits, and preparing your company for investor scrutiny, ensuring your tech assets and strategic approach boost investor confidence.
Compliance & Governance
Ensuring your storefronts comply with critical regulations such as PCI-DSS & GDPR, and addressing accessibility requirements to future-proof your business.
Digital Discoverability & AI Readiness
Leveraging new tools with Shopify for Advanced E-commerce Optimisation (AEO) and Geo-targeting (GEO) strategies, alongside adopting AI and personalisation tools for tailored content and scalable marketing efforts.
Google Analytics and Google Tag Manager Tracking
Setting up and optimising robust analytics to provide deep insights into user behaviour and campaign performance.
Neil Bradley was with Absolute Collagen for several years and I highly recommend him as he is technically strong and has a strong commercial approach.
Neil has consistently brought practical technical expertise, alongside strategic technological insights, that have fundamentally helped contribute to, build and deliver digital first strategies.
Neil is in my opinion a rare commodity, given the breadth of his knowledge, professional integrity and genuine want to add value.
I would thoroughly recommend Neil to any fast growing e-commerce business; where the balance between technological opportunity and budget, is needing both experienced advice and careful management.
I had the pleasure of working with Neil whilst at Absolute Collagen and we were both on the leadership team. Neil came with extensive experience which the Absolute Collagen brand and those who Neil collaborated with benefited from significantly.
Not only is Neil hugely experienced and skilled, with an eye for detail, a problem solution focus and a passion for delivering excellence on all projects he works on, Neil has the ability to build strong relationships cross-functionally, bringing an holistic approach, thinking customer and brand first which was so refreshing.
Working with Neil was not only a huge learning experience of how to bring brand and tech together for leading class results but also his warmth, openness and integrity is something I would say all who work with Neil benefit from and is rare to find.
I had the pleasure of working with Neil over a two year period at Cloud Nine Hair. In particular he worked closely with myself and my team on a number of system integration projects where Neil demonstrated his knowledge and experience of connecting ecommerce platforms, with ERP and CRM solutions.
His resilience, attention to detail and willingness to address issues and find solutions contributed heavily to the success of these projects. Neil connected well with the systems team showing himself to be a very helpful, responsive team player.
Working with Neil has been an absolute privilege. His ability to lead with kindness, encourage collaboration, and to always create space for different perspectives, makes him a tremendous addition to any team. Combined with his technical expertise and his capacity to maintain a level-head at any challenge he faces, set him up as an outstanding leader and problem-solver.
Hanabi provides true expertise with highly specialised strategic counsel. The knowledge and insight provided is invaluable to our business going forwards as we continue to expand and scale. We’re very excited about the journey ahead!