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Optimising D2C Subscription Models for Retention & Growth
For subscription-first D2C brands, managing rapid growth while minimising churn is the ultimate challenge. If you're struggling to increase customer lifetime value and your technology is creating operational friction, Hanabi offers the expert guidance you need.
We provide Fractional CTO and strategic consulting services focused exclusively on scaling subscription businesses, optimising for retention, customer experience, and operational efficiency.
Our expertise is built on tangible results with industry leaders. At the subscription-first wellness brand Absolute Collagen, Neil Bradley launched and scaled the 'Absolute Rewards' loyalty program for over 65,000 subscribers. He also led the development of an innovative online cancellation solution to improve retention.
We understand the entire subscription lifecycle and how to leverage technology like Shopify Plus and Recharge to drive sustainable growth.