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Strategic Frameworks for Scaling D2C Brands | Fractional CTO Insights

Executive briefings from a Fractional CTO on leadership, technology strategy, digital transformation, technical due diligence, subscription optimisation and AI implementation that bridges technology capability with business outcomes for D2C leaders in Health, Beauty & Wellness.

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Showing 19 articles

31 Oct 2025

The £300M Phone Call: Why D2C Security Matters (And What Actually Works)

The 2025 retail cyberattacks reveal critical security gaps affecting D2C brands. Fractional CTO insights on protecting subscription revenue through practical, scalable security frameworks under £50M.

29 Oct 2025

Beauty and wellness brands win BFCM but lose 70%+ of customers by February. Strategic segmentation and January execution drives 25-95% profit growth.

27 Oct 2025

Scale to £10M revenue, then watch working capital explode from 15% to 65%. Learn why systems architecture—not finance—solves the cash flow crisis at scale.

24 Oct 2025

Build self-improving intelligence systems that compound competitive advantage. Phase 3 roadmap for continuous optimisation, predictive NPD, and autonomous orchestration in £2-50M D2C beauty brands.

22 Oct 2025

Scale predictive systems into autonomous operations. Realistic roadmap for dynamic segmentation, market intelligence, and compounding advantages for £2-50M D2C brands.

20 Oct 2025

The data foundation you built in Phase 1 was necessary, but insufficient. I know this from experience. When you have data scattered across systems, but no predictive capability - you can see what happened yesterday, but not what would happen tomorrow.

17 Oct 2025

Transform D2C beauty operations through intelligence-first business architecture. Comprehensive framework for executives building predictive, autonomous growth systems that anticipate market opportunities.

15 Oct 2025

This strategic playbook addresses the critical disconnect between AI investment and ROI, offering D2C leaders a systematic approach to implementing customer-centric, autonomous commerce systems that drive sustainable competitive advantage.

13 Oct 2025

Explore how AI is reshaping global business and learn why reinventing your operating model is essential for survival. This executive briefing breaks down the generative AI paradox, the shift to customer-centric journeys, intelligent automation, and scaling digital transformation. Discover the leadership strategies needed to build a resilient, future-ready organisation.

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Executive briefings on AI transformation, subscription optimisation, and technology due diligence for ambitious D2C brands.
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