On 19 April 2021, Google announced that the Page Experience Update will be postponed until June. There will be a gradual rollout starting mid-June and is expected to fully rollout by the end of August.
So, where does the Core Web Vitals fit into this? It’s a ranking factor, but not the only ranking factor.
In this post, you will deep dive and learn about:
As mentioned above, this announced update is most commonly referred to as Core Web Vitals. However, since Google started to release more information about the additional ranking factors that will play a strong role in addition to Core Web Vitals, the proper name is the Google Page Experience Update.
Website functionality and user experience are speculated to play a significant role in this update. Google categorises this as page experience, and the following factors WILL influence your website performance and visibility:
Let’s deep dive into all of these five factors and see how they will impact your website once the Page Experience Update Launches.
Core Web Vitals
Core Web Vitals or CWV are a set of specific factors considered by Google to analyse and rate the overall page experience for a user. From a broader perspective, Core Web Vitals are a small section of many metrics and factors used in sizing up the webpage’s overall UI/UX. Core web vitals comprise of three considerable page speed and interaction metrics, namely:
What Should You Do to Improve Core Web Vitals?
With Google shifting to mobile-first indexing and mobile devices generating nearly 50% of global website traffic, a site with poor mobile experience doesn’t stand a chance. Here is what you can do to make your website more mobile-friendly:
Avoid intrusive ads and interstitials on mobile, this goes hand-in-hand with mobile optimisation. While they may generate sales, they can have the opposite effect on your website’s performance if displayed on mobile devices. With less space than a desktop, these ads and interstitials can become annoying to mobile users and hinder their experience. It can also make it difficult to find the information they want when unexpected pop-ups take over their screen.
Ensuring Safe Browsing
Google wants to create a safe browsing experience for users and also help webmasters flag and resolve security issues threatening their websites from malware, deceptive pages, harmful downloads and uncommon downloads. To check for potential issues and alerts, you can use the Security issues report under Security & Manual Actions in Google Search Console. Work closely with your web agency on resolving any issues that hinder the safety of your site & the visitors.
Following Google’s 2016 announcement most websites already made the transition from HTTP to HTTPS, to add an extra security layer to the website and provide a safe browsing experience to the users. This has since become a common SEO practice.
It’s crucial to understand the impact that site migrations can have on website performance. If not done correctly, a website’s traffic and sales can drop significantly. While it’s common to see a drop in traffic in the first few months of any site migration, it can continue to drop if crucial elements were not accounted for upon the launch. Things like major SEO errors present on the site like broken links, broken backlinks, incorrect redirects, and more.
If you haven’t made that switch yet, now is the time! Feel free to contact team Hanabi!
As you are evaluating your web pages against these new Page Experience signals, it’s an opportune time to review other vital elements of your website’s SEO, such as on-page optimisation, content depth, internal linking, and more. The best way to do this is through an SEO and content audit.
If you don’t have the time or skills to perform an audit and analyse the data on your own, the Hanabi team is here to help! Feel free to get in touch.
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