So, where does the Core Web Vitals fit into this? It’s a rank­ing fac­tor, but not the only rank­ing factor.

In this post, you will deep dive and learn about:

What is Google’s Page Expe­ri­ence Update?

As men­tioned above, this announced update is most com­mon­ly referred to as Core Web Vitals. How­ev­er, since Google start­ed to release more infor­ma­tion about the addi­tion­al rank­ing fac­tors that will play a strong role in addi­tion to Core Web Vitals, the prop­er name is the Google Page Expe­ri­ence Update. 

5 Rank­ing Fac­tors of the Page Expe­ri­ence Update

Web­site func­tion­al­i­ty and user expe­ri­ence are both spec­u­lat­ed to play a major role in this update. Google cat­e­goris­es this as page expe­ri­ence and the fol­low­ing fac­tors WILL influ­ence your web­site per­for­mance and visibility:

Let’s deep dive into all of these five fac­tors and see how they will impact your web­site once the Page Expe­ri­ence Update Launches.

How to Improve Web­site Per­for­mance and User Experience

Core Web Vitals

Core Web Vitals or CWV are a set of spe­cif­ic fac­tors, con­sid­ered by Google to analyse and rate the over­all page expe­ri­ence for a user. From a wider per­spec­tive, Core Web Vitals are a small sec­tion of many met­rics and fac­tors used in siz­ing up the webpage’s over­all UI/UX. Core web vitals com­prise of three con­sid­er­able page speed and inter­ac­tion met­rics, namely: 

What Should You Do to Improve Core Web Vitals?


With Google shift­ing to mobile-first index­ing and mobile devices gen­er­at­ing near­ly 50% of glob­al web­site traf­fic, a site with poor mobile expe­ri­ence doesn’t stand a chance. Here’s what you can do to make your web­site more mobile-friendly:

No-Intru­sive Interstitial

Avoid intru­sive ads and inter­sti­tials on mobile, this goes hand-in-hand with mobile opti­mi­sa­tion. While they may gen­er­ate sales, they can have the oppo­site effect on your website’s per­for­mance if dis­played on mobile devices. With less space than a desk­top, these ads and inter­sti­tials can become annoy­ing to mobile users and hin­der their expe­ri­ence. It can also make it dif­fi­cult for them to find the infor­ma­tion they want when unex­pect­ed pop-ups take over their screen.

Core Web Vitals

Core Web Vitals

Image Source – Google

Intrusive Interstitial

Intru­sive Interstitial

Image Source – Google

Ensur­ing Safe Browsing

Google wants to cre­ate a safe brows­ing expe­ri­ence for users and also help web­mas­ters flag and resolve secu­ri­ty issues threat­en­ing their web­sites from mal­ware, decep­tive pages, harm­ful down­loads and uncom­mon down­loads. To check for poten­tial issues and alerts, you can use the Secu­ri­ty issues report under Secu­ri­ty & Man­u­al Actions in Google Search Con­sole. Work close­ly with your web agency on resolv­ing any issues that hin­der the safe­ty of your site & the visitors.


Fol­low­ing Google’s 2016 announce­ment most web­sites already made the tran­si­tion from HTTP to HTTPS, to add an extra secu­ri­ty lay­er to the web­site and pro­vide a safe brows­ing expe­ri­ence to the users. This has since become a com­mon SEO practice. 

It’s cru­cial to under­stand the impact that site migra­tions can have on web­site per­for­mance. If not done prop­er­ly, a website’s traf­fic and sales can drop sig­nif­i­cant­ly. While it’s com­mon to see a drop in traf­fic in the first few months of any site migra­tion, it can con­tin­ue to drop if cru­cial ele­ments were not account­ed for upon the launch. Things like major SEO errors present on the site like bro­ken links, bro­ken back­links, incor­rect redi­rects, and more.

If you haven’t made that switch yet, now is the time! Feel free to con­tact team Hanabi!

Tools for improv­ing Page Experience

Final Thoughts

As you are eval­u­at­ing your web pages against these new Page Expe­ri­ence sig­nals, it’s an oppor­tune time to review oth­er impor­tant ele­ments of your website’s SEO, such as on-page opti­mi­sa­tion, con­tent depth, inter­nal link­ing, and more. The best way to do this is through an SEO and con­tent audit. 

If you don’t have time or skills to per­form an audit and analyse the data on your own, the Han­abi team is here to help! Feel free to get in touch.