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Transforming D2C Ambition into Market Leadership
At Hanabi, we partner with ambitious D2C e-commerce and subscription brands to build the strategic technology foundations that power disciplined, rapid growth. We provide the high-level Fractional CTO services, Technology Strategy, and E-commerce Consulting needed to navigate the complexities of scaling, from securing investor confidence to expanding into global markets. Our focus is on the Health, Beauty and Wellness sectors, where we understand the unique challenges of building customer trust, optimising subscription models, and maintaining an agile pace of innovation.
Absolute Collagen
From 'Piecemeal' Tech to a £30M+ Powerhouse. For many successful, PE-backed brands, commercial growth can outpace technological maturity. This was the challenge for Absolute Collagen. Despite its market-leading position, its IT systems had evolved "tactically rather than strategically," resulting in a "piecemeal infrastructure" with "bolted on" systems that stakeholders felt were "lacking the 'fundamental bits in-between'". The business needed to transform its IT from a simple "utility provider" into a strategic "value creator" to support its next phase of hyper-growth.
Cloud Nine
Powering Global Expansion & 20% Sales Growth. For established global brands, ambitious digital acceleration objectives can be severely hampered by legacy technology. This was the challenge facing Cloud Nine Hair, a global hair styling brand from the founders of GHD. Their growth was constrained by an outdated system that created data silos and operational friction, limiting their ability to scale efficiently and expand into new international markets. They needed a significant technical transformation to build a modern, future-proof e-commerce foundation.
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