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We are thrilled to announce our newest partnership with the UK’s leading and award-winning collagen supplement provider, Absolute Collagen.

Absolute Collagen appoints Hanabi

 is on a mission to empower customers - aka Absoluters - to feel their absolute best, using products where collagen is the hero ingredient, starting with the UK’s most concentrated collagen supplement in a handy, ready to take 10ml sachet.

Started by the founder and CEO Maxine Laceby, Absolute Collagen is endorsed by professional dermatologists and trichologists. In 2019 the business was awarded one of the most acclaimed beauty awards in the industry, Best New Beauty Supplement – Mass & Prestige at the CEW Awards.

Hanabi will be working with Absolute Collagen through our 

, working as an extension of their team – providing eCommerce consulting, supporting internationalisation, supporting and leading technical integrations with Shopify Plus & focussing on UX and technology for growth and scale.

Our comprehensive approach alongside our creativity and technical expertise makes us a valuable partner and not just another digital agency. We are solely dedicated to creating a long-term positive impact for our clients.

Neil Bradley, Hanabi’s Director, and Founder, says:

“We’re extremely excited to be associated and working with Absolute Collagen. The business is growing rapidly and has a loyal subscriber following with their audience of Absoluters. Hanabi has been working with Absolute Collagen for the past three months and we feel that the culture and values of the brand closely align with our own, which is why we are excited to continue working with Absolute Collagen."

Lauren Reilly, Absolute Collagen's Head of E-Commerce, adds:

"Hanabi provides true expertise with highly specialised strategic counsel. The knowledge and insight provided is invaluable to our business going forwards as we continue to expand and scale. We’re very excited about the journey ahead!"

Absolute Collagen appoints Hanabi as their eCommerce Consulting Agency

Hanabi is a strategic digital agency, helping clients not just build websites, but create brands.

Unlock the full potential of your D2C eCommerce or subscription business. We provide flexible, top-tier technical and strategic leadership, perfectly tailored for brands seeking expert guidance without the full-time salary commitment.

Fractional CTO

A robust technology strategy is not just an advantage—it is the foundational backbone for sustainable growth and market leadership. Hanabi provides specialised Technology Strategy and eCommerce Consulting services designed specifically for D2C eCommerce brands, empowering them to make informed technology decisions, navigate digital complexities, and drive continuous innovation.

Technology Strategy & eCommerce Consulting

Outrank your competitors and increase your brand visibility, traffic, and ROI with smart digital marketing strategies and tactics.

Digital Marketing

Understanding the competitive nature of the business world, we offer the following design and user experience services for engagement and sales.

Web Design

Our favoured platforms are Shopify for e-commerce and Craft CMS for all other websites. However, we are also happy to work with other platforms such as WordPress and Magento.

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Digital Strategy & Consulting

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