Digital Consultancy & Fractional CTO Support That Delivers

There’s a pattern I’ve seen time and again with traditional agencies: leading with polish, but follow-through and accountability don’t always keep up.

That’s one of the key reasons I built Hanabi. 💥

I’ve worked on both sides of the table, agency and in-house, leading platform migrations, loyalty programme launches, and full-stack e-commerce builds. At Absolute Collagen, I helped steer the tech strategy as the business scaled, dramatically increasing their revenue. Before that, Cloud Nine brought me in directly to help them select and manage a new agency, after I’d spent years building their global web presence.

So when I say Hanabi works differently, it’s because I’ve seen what happens when things go right… and when they don’t.

When I’m brought into a project, as a Fractional CTO or Consultant, you’re not being passed down an employee chain. You’re working directly with me. And if I bring others in, it’s because I trust them to deliver with the same attention to detail I would.

Hanabi isn’t built for high-volume or vanity metrics. It’s for teams who need clarity, strategic direction, and someone who understands both the technical detail and the business case behind it.

If you’re facing technical challenges that are slowing growth, let’s talk.

Hanabi offers hands-on consultancy and fractional CTO support for brands navigating digital growth, re-platforming, or system integration. If this is something you’re looking for, connect with me. I’m happy to help. 👋